GoAir – taking flight on marketing & digital wings

After the establishment of GoAir in the year 2005, there was a bit of advertising and marketing for the brand initially. However, the past two years saw the airline busy trying to cope with the slowdown and just like the other airlines, GoAir, too, had to cut back its marketing spends.
With the economy looking up, the airline has brought on board several new people across functional areas and is in the process of infusing a fresh lease of life and building up a stronger presence in India’s aviation sector. With growth plans in place, GoAir now wants focus on advertising to create a distinctive identity and reach out to its TG. Consequently, the airline is planning to significantly increase advertising activities and an increase in ad spends is also on the cards.
In conversation with exchange4media, Rahul Deans, Head - Marketing, GoAir, pointed out that there were six players in the market, which, according to him, were “not really too much”. He said that competition on every route was different and added that even though there might be 2-3 competitors, it was all route specific. Being a low cost carrier, GoAir competed primarily with two other low cost carriers – Spice Jet and Indigo.
09/02/11 Shubhangi Mehta/Exchange4media.com

To Read the News in full at Source, Click the Headline

Categories: GoAir Feb 2011