The IndiGo brand story

If good branding begins in a name then IndiGo airlines had quite a launch pad. Cleverly couched within the name is a play on ‘India’ and ‘Go’ -- a smart shorthand for a nation where, according to government data domestic air travel grew 19 percent in 2010 to 52.02 million passengers on the go.
This upstart of an airline, just five years old, has deposed the maharaja -- Air India’s domestic arm --and is poised to pip the liquor baron -- Vijay Mallya’s Kingfisher Airlines.
In a report recently released by the Directorate General of Civil Aviation, IndiGo and Kingfisher had an even tally of 18.6 percent of the market share in 2010.
It’s a tie behind the combined, veteran forces of Jet Airways and its budget carrier Jet Lite.
In one of the world’s fastest-growing aviation markets that’s no sloppy seconds.
Last month IndiGo penned a US$16 billion deal for the staggered delivery of 180 new eco-efficient Airbus A320 aircrafts. It’s also just got the green light to launch flights to international destinations. By August 2011 Dubai, Muscat, Singapore and Bangkok will be added to their flight roster.
17/02/11 CNN Go.com

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Categories: Indigo Airlines Feb 2011