Mumbai: Deccan Charters Ltd, a leading aviation services company of India; Taj Air, the executive charter service of Taj Hotels Resorts and Palaces, and Business Jets India Private Ltd (BJETS) agreed to launch a new alliance in the air charter industry effective February 14th. Called Powerfly, the collaboration will leverage the synergies of the three brands and their fleets. The collaboration includes a Marketing, Maintenance and Operational Support agreement between Deccan Charters and BJETS, and was debuted at a press conference February 1st with R K Krishna Kumar, Director, Tata Sons and Vice Chairman, Indian Hotels Company Ltd. (IHCL), the Taj Hotels parent company, and Capt. G R Gopinath, Chairman and Managing Director, Deccan Charters Ltd.
Powerfly will offer one-stop access to a wider choice of aircraft, including jets, turboprops and helicopters, and wider geographic network coverage, a significant milestone in the chartered airline business in India.
In accordance with the agreement, Deccan Charters will be the exclusive marketing concessionaire for BJETS aircraft in India and will work on developing, expanding and consolidating the market across the country through Powerfly. The combined fleet will be available through various programs, including membership and loyalty programs that extend across all three brands and the various hotels of Taj.
01/03/11 Elite Traveller
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