Passengers to now have a rocking time at Mumbai airport

Mumbai: The Chhatrapati Shivaji International Airport (CSIA) is looking at innovative ways to increase revenue. Despite space constraints, it has hit upon the idea of having rock bands perform for passengers on airport premises. Last weekend, it got a rock band — Blakc —to perform at one of the city-side food joints outside the domestic terminal I A arrivals, which drew around 100 people, a MIAL representative said.
“It was the first time that a music band performed on the premises of an airport in India. We have initiated discussions with other bands to perform at CSIA and their response has been encouraging,” said a MIAL spokesperson.
The airport’s commercial team hit upon the idea after speaking to some passengers, as part of feedback surveys regularly conducted at the airport.
The airport said the event was planned and executed within the estimated budget and the break even will happen over a period of time.
23/03/11 Ranjaniraghvan/Indian Express

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Categories: Airports Mar 2011