Qatar Airways rolls out regional advertising campaign

Qatar Airways has unveiled a brand new advertising campaign aimed at highlighting the unique characteristics of each region within the airline's expanding global network. The new print and radio advertising campaign follows the successful introduction of a similar concept that promoted the airline's new routes throughout 2010 and into 2011.
The thought-provoking new style established a cerebral approach to advertising the airline's newest routes attracting widespread attention in the industry and the general travelling public.
The latest regional ads emphasise key messages and visual representations that are instantly recognisable as being connected to a specific region.
Qatar Airways' new designs made a splash at this year's ITB Berlin, the world's largest travel show earlier this month, where the airline's Chief Executive Officer Akbar Al Baker held a press conference highlighting frequency increases across regions featured in the campaign, as well as the introduction of three brand new routes - two in Europe (Sofia and Oslo) and one in India (Kolkata).
India, Europe, Australia, China, East Asia, South Asia, North America, South America, Africa and the Middle East are each featured separately in the new advertisements. The creative executions showcase an airline that is confident, generous and progressive.
29/03/11 AMEinfo.com

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Categories: Foreign Mar 2011