Jet may phase out JetLite, bring operations under Konnect

New Delhi: Jet Airways plans to bring all its low-fare operations under the Jet Konnect brand and phase out the JetLite brand completely.
The country’s largest airline by passengers carried believes that this move will simplify operations and remove the current confusion over two similar low-fare brands — Jet Konnect and JetLite.
Though no timeline is available for this transition, sources in the aviation industry and some officials of Jet confirmed that internal discussions have been held on phasing out JetLite.
These talks have gained momentum after the recent Bombay High Court order, which ended a messy legal battle between Jet and Sahara India Commercial Corporation.
The battle has its origins in Jet’s April 2007 purchase of Sahara Airlines — which operated Air Sahara — and later rebranding it to JetLite.
This court order will now enable Jet to carry out several business operations, including developing land, selling and leasing back of planes and rebranding JetLite, all of which had come under a cloud because of the litigation.
09/05/11 Sindhu Bhattacharya/Daily News & Analysis

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Categories: Jet Airways May 2011, Jetlite May 2011