Promotional fares help draw more passengers to Air India

Chennai: Air India is picking up business. Promotional fares have helped the airline, badly affected by the recent 10-day strike by its pilots, achieve upto 85% seat factor in economy class in domestic sectors between May 9 and 19.
The low fares have led to stabilisation of prices, which skyrocketed during the strike, in the market. "Following the 10-day disruption, these competitive special fares were made available on 107 sectors across the network," said an Air India spokesperson.
The airline hopes the increased seat factor will lead to a substantial increase in its market share. "There are good bookings because of the holiday season," said an official.
The seat factor, 68% on May 9, increased to 80% the next day and stayed above 83% until May 19.
20/05/11 Times of India

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Categories: Air India May 2011