Carriers fight over Bay of Bengal, fire killer fares

Kolkata: The hooter has been sounded for what could turn out to be the bloodiest dogfight yet in the skies over Bay of Bengal. First SilkAir launched a scud to beat competition. Within hours, AirAsia replied in style, firing a battery of missiles to annihilate rivals.
Under fire, Thai Airways, Jet Airways, Kingfisher Airlines and Air India Express have dived for cover. But they may soon re-emerge, armed with the latest arsenal to counter the biggest threat since 2005. That was when Singapore Airlines, Malaysian Airlines and Jetstar Asia had launched a fare blitzkrieg that sent shockwaves through the industry.
While Singapore and Thai survived the battle and lived to fight another day, Malaysian Airlines and Jetstar Asia got hit so bad that they were sent into a tailspin. The carriers retreated from the trans-Bengal bay adventure the next year and a truce was sounded.
12/06/11 Times of India

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Categories: Foreign Jun 2011, Indian Aviation- In General Jun 2011