Mumbai: Anand Kumar (name changed) was prepared to take a nap during his nearly two-hour long economy class GoAir flight from Mumbai to Delhi. The low-cost carrier (LCC), he thought, would not have any entertainment on board. He was wrong.
Hardly was he airborne, the airhostess asked, “Sir, would you like to try our in-flight entertainment system?” Kumar looked amused. There was no small television (TV) embedded in the seat in front of him. “You must be joking,” he said. The airhostess smiled and handed him a device she referred to as a Mint Pod—My Interactive Nano TV. Kumar scanned the device. It was a 5.3-inch interactive screen, with a variety of pre-loaded content (to last for 35 hours) —from blockbuster movies to fashion shows, cartoons, travel shows, music and more.
There was, however, a small catch. The service cost Rs 150. Kumar was a bit reluctant, but when the airhostess told him that a Rs 299 DVD was offered with the service—one which he could take home, he at once paid up and enjoyed music and films during his journey.
The device, the Mint Pod, was made possible by the initiative of a Mumbai-based firm, IP Avenue. Initially, the company introduced the device in the business class of GoAir flights—Go Business. The charge for the service was included in the tickets.
From June 1, the airlines started the paid module, through which passengers have to pay a fee of Rs 150 for the device. On June 6, IP Avenue rented out a record 200 pieces. The device has been installed in all the 133 GoAir flights.
26/06/11 Sarmistha Neogy/Business Standard
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