Empire Aviation Group Flying high

Based in Dubai, Empire Aviation Group stands apart as the operator and manager of the Middle East’s largest fleet of corporate and private jets. As well as aircraft sales, the company provides aircraft charter and management services with a focus on high quality luxury and corporate travel throughout the Middle East and the rest of the world.
Executive director Steve Hartley is very clear about the company’s mission. “The purchase of an aircraft, whether for private or corporate purposes, represents a very significant investment. Our entire operation is geared towards managing and maximizing the value of that asset on behalf of our clients in the most professional and efficient way possible,” he states.
Managing the aircraft asset properly ensures that its value is protected, leveraged and maintained during the years of ownership. “Historically, aircraft have either maintained their original purchase price or in some cases even appreciated in value but without the effective management we provide, this would not be the case. We can also help customers to charter their aircraft and so offset some of the costs of ownership,” he explains.
For this reason, he is clear that despite Empire Aviation’s wealth of experience, owning as opposed to operating and managing a fleet could never be an option. “If we had our own aircraft we would inevitably be competing with our customers as charter requests would naturally be directed to our own aircraft first,” he adds.
“For similar reasons we do not offer a direct maintenance service, although we do have an extremely skilled division of maintenance engineers who measure cost against quality control and oversee all maintenance contracts. If we were to offer that service directly, customers could never be certain that they were getting value for money whereas with our third party arrangement, they know we will search out the best supplier. As it stands we can use our expertise to save our customers a great deal of money. For example, Jet Aviation is a preferred supplier, but for the benefit of owners, we also work with a number of other maintenance providers and we regularly put maintenance contracts out to tender.”
15/07/11 Jayne Alverca/Business Excellence

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Categories: Foreign Jul 2011, New Jul 2011