Kinetic, the WPP-owned lifestyle and environment agency, is launching its airport and in-flight media specialist, Aviator, in India on August 1, 2011. The strategic business unit is an important addition to the Aviator network, currently in existence across London, Singapore and New York, and brings the total number of multilingual media experts at Aviator to 48.
Aviator India will be headed by Anu Gera, Business Director at Kinetic India. The team will be based out of Mumbai and will have members in Bangalore and Delhi as well.
Aviator provides media solutions tailored to meet the specific needs of every client. Prior to any media plan being developed, Aviator’s in-house planning division is briefed and uses a combination of individual airport, industry data and proprietary Kinetic planning tools to provide invaluable insights into the target audience and markets.
01/08/11 Shanta Saikia/exchange4media.com
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