Mumbai: Premium airport ad space sees brands clamour to connect with both domestic and international passengers who are on the move for business and leisure.
Not surprisingly then, Posterscope Group's specialised airport advertising vertical 'PSI Advertising', launched eight months ago, has witnessed a fruitful first-half of 2011, handling about 12 airport-specific campaigns.
The most recent of these campaigns handled by PSI include projects for DBS Bank, Mont Blanc and the Renault Fluence launch, including brand launches, product displays, and larger-than-life innovations.
With PSI, the Posterscope Group, which operates in 25 countries, offers clients the platform for multi-country campaigns in international airports, as well. In India, PSI is headed by Vinay Goel, business director, Posterscope India.
Goel says, "Our focus towards airport advertising is primarily because the medium can target the consumer in the right environment, where we have high dwell time to engage. Secondly, airport as an ambience also brings in high quality, aesthetics and largeness."
15/07/11 afaqs!
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