Mumbai: Jet Airways (India) Ltd. plans to introduce low-fare flights to short-haul overseas destinations, a move that will likely help India's biggest carrier by market share take on increasing competition from the low-fare carriers such as SpiceJet Ltd. and Indigo that have recently started flights on international routes.
"Low-cost aviation is a reality globally and we have to be ready to face any such demand," Sudheer Raghavan, Jet Airways' chief commercial officer, told reporters Wednesday after the carrier's annual general meeting. He didn't give a timeframe for starting the low-fare flights.
Mr. Raghavan also didn't disclose the possible overseas destinations, but said the flights will cater to destinations that are less than five hours' flying time from India.
Operating short-haul international flights will help Jet Airways increase yields as such routes are more profitable. A large number of Indians are travelling to neighboring countries thanks to higher disposable incomes and cheaper tickets offered by low-fare carriers SpiceJet and Indigo.
17/08/11 Anirban Chiwdhury & Nikhil Gulati/Wall Street Journal
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