Fly the friendly skies with Indian wines

Mumbai: Flying and want to parch your quenching thirst? Chances are you might be served Indian wine aboard flights very soon. The move is being made in an attempt to boost the sales of country-made wines.
Winemakers approached the civil aviation ministry with the idea to help promote Indian wines. Following the request, officials from the ministry have said they will conduct a three-month trial period wherein domestic wine will be served as part of the flight menu.

Confirming the same, Jagdish Holkar, president, All India Wine Producers Association (AIWPA), said, "As the adage goes Charity begins from home, we approached representatives from the civil aviation ministry, defence and embassies seeking their help to promote domestic wine abroad. Representatives had accepted our proposal and have given us a three-month time period for the same."

Holkar added that the initiative will help in building a market for Indian wineries. According to recent figures, 2.3 crore litre of wine was not sold and also further elaborated that the plan will open up job offers to at least 25,000 families by 2020.
07/09/11 Urvashi Seth/MiD DAY

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Categories: Indian Aviation- In General Sep 2011