Changed shopping experience at airport terminals

From the days of our good old airports where the only shop we got was a ramshackle book shop just before check-in to today's swanky new terminals, a new wind of change has affected the airport traveller and the way they shop.
Gone are the days when taking a flight meant reaching the airport three hours before and then waiting endlessly inside for the flight. Bored and cold. Not anymore. Here are the top five changes which have taken place in the way we shop in the airport.
The most obvious one is the fact that Indian air traveller is shopping, and shopping like a maniac at the airport terminals. Be it the new T3 in Delhi or Bangalore and Hyderabad terminals, travellers are on a spending spree.
The fact that shop productivities in the airports are now two to three times the high street shops of the same brands is a testimony that things are going great. Almost all the four new airports have reported superb toplines as well as earnings for themselves.
The other myth which has been shattered is that fact that low-cost travellers don't shop. This cannot be far from truth. Our understating of the shopping behaviour of air travellers has shown that they spend more than the so-called full-fare travellers.
This is because in India it's the reason and purpose which decides the type of ticket one buys. If it's business then maybe full fare and if it's leisure then low cost. In fact the traveller, who saves some money in the ticket, spends it in the terminal shopping.
06/11/11 Economic Times

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Categories: airports Nov 2011