Mumbai: Low cost airline service provider IndiGo has launched a new television commercial dedicated to their new international operations.
The TVC was launched recently and currently is on-air on leading channels. The 61 seconds commercial is conceptualised by Wieden+Kennedy.
The film is shot in the format of a musical, wherein the actors - portraying as staff of the airlines - sing the features of the airlines to the audience.
IndiGo president Aditya Ghosh said, "These are exciting times not only for us but for all avid travelers. Our all-new lively advertisement not only celebrates the milestone of us going international but also reiterates our promise of providing a hassle free and on time travel experience to our valued customers. It's the strong force of our staff/crew members and the belief of our customers that keeps us going and this is clearly reflected in the fun filled moments showcased in the new commercial."
22/11/11 Indiantelevision.com
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