Ad Gurus pitch in to pull out 'Kingfisher Airlines' this week on Brand Equity

Mumbai: Brand Equity on ET NOW this week brings to you a special episode focusing on the crisis-stuck Kingfisher Airlines and the popular song 'Kolaveri Di' that has become a rage on the web.
The show features top creative agencies - Lowe Lintas, Leo Burnett & BBDO to present their advertising to sketch advertising plans for Kingfisher Airlines which is going through a turbulent phase. The agencies battle it out and showcase their work to change the perception of the airline. The mission to salvage Kingfisher Airlines starts with the brainstorming session of Leo Burnett. The team designs a 360 degree approach with a theme of, "The Good times are back". The episode invites the audience to vote for their chosen campaign & the winner gets selected based on the votes.
10/12/11 Indiantelevision.com

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Categories: Kingfisher Dec 2011