GoAir flies on new routes to lure passengers

Mumbai: GoAir, run by the Wadia Group, has come out with an innovative way to attract passengers and reduce distribution cost. The smallest of all domestic airlines by market share, GoAir has rolled out a loyalty programme making it the first low-cost carrier to launch such a scheme.
Typically, full-service carriers have frequent flier or loyalty programme in which fliers are rewarded with bonus points, which can be used for free tickets, upgrades to higher class, extra baggage allowance, lounge access and other benefits. However in some ways GoAir's scheme is different. The membership of this programme is open to only those who book tickets via the airline website.
"The idea is to encourage people to use airline site more often. This will help the carrier save on distribution costs as it would not have pay agent commission,'' an airline source said. Also the 'Go Club' loyalty programme will have electronic and paper less membership, thus cutting administrative costs. Go Club members can use reward points to get discounts on airline tickets and for purchases at pizza joints, ice cream parlours and other partner outlets.
11/12/11 Aneesh Phadnis/Business Standard

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Categories: GoAir Dec 2011