GMR campaign a wake up call for Mihan

Nagpur: When Multimodal International Hub and Airport at Nagpur (MIHAN) is ready to take off, it better be prepared for some competition. Hyderabad-based GMR which has taken over that city's airport has massive plans to enter cargo hub business. Its advantage over Nagpur is already developed infrastructure. The company recently launched the Fly Via Hyderabad campaign marketing the airport itself as a product.
GMR claims due to low congestion and speedy process, Hyderabad can be a transit destination to fly to other centres in south and central India as well as internationally. The company is wooing passengers by showcasing the choice of airlines using the airport as well as new infrastructure. There are similar plans on the cargo front too.
GMR CEO Vikram Jaisighani, who was in city on a promotional tour, said the company currently handled 85,000 tones of cargo through sources like airport bellies and dedicated freighters. It was aiming at 20% annual growth. A full-fledged effort is expected to be launched within a year and a half. Unlike the Fly Via Hyderabad campaign, it would be not targeted at general public but at market intermediaries like logistics players, freight agents.
04/02/12 Shishir Arya/Times of India

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Categories: airports Feb 2012, Cargo Feb 2012, New Feb 2012