Mumbai: As part of a strategic rebranding and restructuring exercise announced last July, the country's largest airline Jet Airways today said, effective March 25, its low-cost arm JetLite will cease to operate, after being merged with the other no-frills brand JetKonnect.
"Effective March 25, JetLite will cease to operate separately, but will come under the JetKonnect brand, enabling guests to avail of a single superior in-flight product in the full service (Jet Airways) and low-fare categories," group chief commercial officer Sudheer Raghavan said in a statement.
JetLite was created in 2007, following the takeover of Air Sahara in April 2007. It used to contribute nearly three-quarters of the group's domestic revenue, with the rest coming from JetKonnect. It used to operate with 19 Boeing 737s, connecting 31 domestic destinations, apart from Kathmandu, with 123 flights a day.
JetKonnect was launched in May 2009 as competition increased in the no-frills category.
19/03/12 PTI/Economic Times
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