Union Ministry of Tourism signed an MoU with Ministry of Civil Aviation here today to promote more synergy between both the Ministries for effectively positioning India as a preferred tourism destination in the tourist generating markets overseas.The MoU was signed in the presence of Union Tourism Minister, Shri Subodh Kant Sahai and Union Civil Aviation Minister Shri Ajit Singh.
Speaking on the occasion Union Tourism Minister Shri Subodh Kant Sahai said conversion with Civil Aviation Ministry is very important for developing tourism in the country and abroad. This will help in effectively branding India as a major tourist destination. Union Civil Aviation Minister Shri Ajit Singh expressed his happiness on the formalization of relationship between both the Ministries through the MoU. He said good future of civil aviation in the country largely depends on tourism .
Aviation is a major driver for development of Tourism and the Ministry of Civil Aviation and Ministry of Tourism have decided to work together towards the common objective of brand positioning and effective promotion for enhancing tourism in India and abroad.
The MoU aims at effectively promoting tourism by leveraging the promotional opportunities provided at airports and aircraft. The MoU uses the media of Civil Aviation to promote the “Incredible India” brand so as to achieve the common objective of achieving more tourist movements in the country.
21/03/12 Press Information Bureau
To Read the News in full at Source, Click the Headline
0 comments:
Post a Comment