How Indigo is eating big boys Air India and Jet Air's lunch

Indigo Airlines has improved its market share to 23.8% in April, from 19% seven months ago, in the process eating up the lunch of its larger rivals like Jet Airways and Air India. While Indigo is touted as the most efficient domestic carrier, problems at Kingfisher Airlines and Air India too have contributed to its expanded market share.
Combined market share share of Jet and its subsidiary JetLite has been steady at slightly over 28% for April. AI's share too has remained stagnant at 18%, as have been those of low fare warriors SpiceJet and GoAir.
Moneycontrol.com spoke to experts in the aviation industry as to how Indigo with a much smaller fleet size compared to Jet and AI has been able to benefit the most from the ongoing turbulence in the sector. Following is what they think as the reasons:
18/05/12 Shaheen Mansuri/Moneycontrol

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Categories: Air India May 2012, Indigo Airlines May 2012, Jet Airways May 2012