Friday, May 04, 2012

Jet Airways to partner Disney Channel for summer campaign

Mumbai:Jet Airways today said it will fly 30 children and their families to the Hong Kong Disneyland as part of a marketing tie-up with kids' channel Disney for the forthcoming 'Jet set go' summer campaign.
As part of this, the airline will also wrap a Jet Airways Boeing 737-800 aircraft with popular Disney characters-- Mickey and Friends-- and will be flying competition winners to the Hong Kong Disneyland for a two-day experience, the airline said in a statement.
However, the statement did not mention the date of the special flight.
The aircraft, with Disney exteriors painted on its fuselage, will be unveiled at an event in Mumbai on July 9 following which Disney Channel will showcase the aircraft over an eight-week campaign.
03/05/12 PTI/Economic Times
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