High-end luxury brands yet to take off at Indian airports

New Delhi: A few months ago, senior executives of Italian luxury brand Salvatore Ferragamo met officials at the Delhi international airport and came away impressed by the swanky T3 terminal. But will travellers get to shop for Ferragamo's famous Wing-tip Derby shoes while in transit? Well, no, since the company is not setting up shop at the airport anytime soon.
"No luxury brand will take airports seriously at this point in time," says Dipak Agarwal, chief executive operations and strategy, DLF Brands, which has a joint venture with Salvatore Ferragamo in India. "Travel retail will evolve in India, especially in the luxury space, only when our airports become transit points for people travelling across continents."
For another luxury label, Louis Vuitton, finding a hotspot at any of the airports in India may not be a tough task, but the brand's expansion is restricted to luxury malls and hotels.
17/07/12 Vijaya Rathore/Economic Times

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Categories: airports Jul 2012