Jet Airways charts new route

Mumbai: Jet Airways is venturing into the loyalty management business. It also plans to set up an academy to train cabin crew.
The airline’s gross revenue for 2011-12 rose 17 per cent to Rs 15,173 crore. However, it recorded a Rs 1,236-crore loss due to the tough operating environment. The airline has sought shareholders’ approval to set up a marketing services company to manage the airline’s and its shareholders’ loyalty programmes and set up a training school for cabin crew.
Kingfisher Airlines, which runs a training academy, had also proposed to outsource its loyalty programme (the frequent flier programme). Among global airline majors, Air Canada had hived off its loyalty programme in 2002. Typically, outsourcing involves design, implementation and management of loyalty management programmes.
03/08/12 Aneesh Phadnis/Business Standard

To Read the News in full at Source, Click the Headline

Categories: Jet Airways Aug 2012, New Aug 2012