Ajit Singh wants Air India to catch up with IndiGo and Jet in market share

Mumbai: Civil aviation minister Ajit Singh has directed Air India to submit to him in a week’s time a plan to enhance its share in the domestic passenger market. The detailed plan has to include month-wise targets of market share along with corresponding strategy to achieve these targets for the next one year.
Low cost airlines IndiGo and SpiceJet have overtaken Air India carrying more passengers. IndiGo leads the market with 27.6% share followed by Jet Airways (25.2%) and SpiceJet (18.5%).
Singh has emphasised that Air India needs to put in more efforts and asked the airline management to come out with innovative and customer focused strategies to achieve optimum utilisation of all planes and also maximum utilisation of each plane. Air India's market share of 18.2% remains unchanged from July.
18/09/12 Business Standard

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Categories: Air India Sep 2012, Indigo Airlines Sep 2012, Jet Airways Sep 2012