With Hong Kong based airlines Cathay Pacific introducing Premium Economy class on its Delhi-Hong Kong route, the potential of the Premium Economy segment, comprising of service-and-cost-conscious travelers, is making its presence felt to the Indian market.
Positioned perfectly between economy and business class in terms of pricing and comfort, it is becoming a preferred product type on long haul routes of more than 5 hours, for both business and leisure travelers.
Among other international carriers, Virgin Atlantic, British airways, Turkish airlines, Air France, etc also offer premium economy on long haul routes.
Addressing this segment of the market, Tom Wright, GM - South Asia, Middle East & Africa, Cathay Pacific said, “We are introducing new product on Delhi-Hong Kong route on A-330 aircraft. With 28 premium economy seats out of 242 seats, we have introduced premium economy in India for the first time. The product is new to us as a company also. We see a big opportunity here. Eventually, we will introduce it on other routes also.”
11/11/12 Disha Kanwar/Business Standard
