Wednesday, November 21, 2012

Will Air India's Jaldi Jaldi scheme trigger fare war?

At a time when airline operators are crying hoarse about higher operating cost and steep losses, will Air India's 'Jald Jaldi' scheme upset them?
Air India has launched a special promotional scheme in which an all inclusive Mumbai-Delhi fare would be Rs 3,699 which is almost 80% less than what it is on other days. The sale opens on November 19 and closes on 21st of the same month and tickets booked through the scheme is for travel on specified domestic sector between Jan 16-March 31, 2013.
The fares, inclusive of all taxes, under this scheme have been kept low ranging from Rs 1,799 to Rs 4,199. The fares quoted are for one-way journeys. The fares have been launched for travel on more than 325 city pairs.
21/11/12 Moneycontrol.com
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