Mumbai: Facing stiff competition from Gulf airlines Air India Express plans to woo passengers improving its passenger service, including Malayalam announcements on board and South Indian delicacies on flight.
The low cost arm of Air India flies an all Boeing 737 fleet and gets 75 percent of its business from Kerala. The airline's headquarters is now being shifted to Kochi and will be operational from next month. Apart from competition the airline is receiving bad press in Kerala following frequent flight disruptions and losing business. The frequent flight cancellations had led to large scale anti-Air India feeling in the state prompting the local government to revive its propsoal to launch Air Kerala which would cater to migrant Keralities.
K C Venugopal, minister of state of aviation and MP from Kerala's Alappuzha district reviewed the airline's performance at a meeting on Friday. Venugopal is said to be taking personal interest in the airline's functioning and has created an email id - ixmailstominister@nic.in to receive passenger feedback and complaints regarding this airline. "My office will personally look into the emails and action will be taken in seven days,'' Venugopal announced in Kochi on Friday.
14/12/12 Aneesh Phadnis/Business Standard
