New Delhi: In a bid to boost their abysmally low non-ticket or ancillary revenue, airlines are fast turning their websites into a one-stop shop for all travel requirements. The websites of Jet Group airlines have started offering hotel bookings for both Indian and foreign destinations they fly to or connect through partner carriers. Low cost carrier (LCC) IndiGo's site offers car rental services on as many as 6,500 cabs across India on a daily basis.
A leading LCC has started offering priority check-in and baggage retrieval for Rs 200. All airlines offer package holiday deals that promise to take care of all travel needs of vacationers or business travelers.
Clearly, Indian carriers - who still earn almost 90% of their total revenue from sale of passenger tickets - want to increase the share of ancillary revenue to the global level of about 20%.
05/12/12 Saurabh Sinha/Times of India
