As talks of a possible buyout of Jet Airways by the Abu Dhabi-based Etihad Airways gather steam, this is a good time to look at the reasons why the deal makes sense for both parties.
First Etihad Airways. In a bid to expand its global presence and counter the threat from its neighbours’ fast expanding global airline Qatar Airways and the Dubai-based Emirates, Etihad has, in the last year or so, either acquired or raised its stake in at least three international airlines. In June this year, the airline acquired a four per cent stake in Virgin Australia for close to $35.6 million and indicated that it was keen to raise its holding to 10 per cent.
This was followed with Etihad raising its stake in Germany’s Air Berlin to 30 per cent, acquiring a 40 per cent holding in Air Seychelles and a three per cent stake in Ireland’s Aer Lingus.
Industry analysts say that the Jet-Etihad match is a perfect one, especially for the cash-strapped Jet Airways. “Should the deal go through, it will be a win-win situation for both the airlines and passengers. The Indian carrier will get access to much-needed funds, a global network, latest technology and best management practices. The global carrier will get access to traffic originating from India’s interiors. Indian passengers will gain from increased competition that is expected to lead to better offerings, seamless travel through code-shares and cheaper airfares,” says Amber Dubey, Partner and Head – Aviation, KPMG.
02/12/12 Ashwini Phadnis/Business Line
