Mumbai: The proposed 'Air Kerala' is unlikely to make a dent in the market-share of Air India's international budget arm Air India Express, which hopes to post operating profit next fiscal, airline sources said.
"We are currently competing with 16 players. So addition of one or two players will make hardly any difference," Air India Express sources said.
Low-cost Air Kerala, to be set up by Kerala government, was planning an April launch, but is yet to get Centre's nod.
Kerala Chief Minister Oommen Chandy's spokesperson said, "The government is very keen on the project and is awaiting the go-ahead from the aviation ministry. Many NRKs have evinced keen interest."
31/03/13 Economic Times