New Delhi: As private airlines intensified low fare war, Air India today launched a 60-day advance purchase fare scheme to lure vacation travellers on its domestic network offering prices close to air-conditioned train fares.
The advance purchase fare (Apex) tickets are available for sale on various routes operated by Air India from today for travel commencing 60 days and beyond.
Customers availing the offer can undertake travel from the middle of May, the airline said in statement.
This latest Air India (AI) offer comes on the heels of the cash-strapped national carrier announcing 30-day and 7-day special fares recently.
The Apex scheme targets vacation travellers during the peak holiday season luring them from train to air travel and is also an attempt to strengthen AI foothold in the leisure travel market, an Air India spokesperson said.
13/03/13 PTI/NDTV.com
