New Delhi: The likely entry of AirAsia into the domestic market has got its main competitors – Indigo, SpiceJet, Air India and Jet Airways – bracing for a severe price war.
While airline officials refused to talk on the record, off the record they said that every airline would have to take steps to protect market share.
Many airline officials pointed to the changes in the Indian market scenario in the past few months after reports of AirAsia’s possible entry.
In January, SpiceJet offered 10 lakh tickets at heavily discounted prices for travel during the lean season. Soon an all out price war broke out.
Some, such as Jet Airways, made public announcements about the price cut, while Air India and IndiGo did this in a more subdued manner.
08/03/13 The Hindu
