A Hyderabad-based start-up Atin OOH has made transit advertising its exclusive domain. Of advertising on and in aircraft, airports and point of display and anything that moves at airports – conveyor belts or luggage trolleys.
Its promoter Atin Gupta is a 35-year-old Hyderabadi, who is among the first to introduce advertising in and on airplanes. One of the recent ads was that of Nokia Lumia wherein an entire aircraft was wrapped in display material of the latest mobile phone.
The company has big plans but believes that small steps help achieve larger goals without stress.
“Even though some investors have evinced interest to be part of the company, we have consciously resisted the temptation. We do not need any funds. Once investors are there, we become accountable to them and are always under their pressure,” says Atin Gupta, Founder-promoter and Chairman of Atin OOH and Atin Promotions.
The company has grown steadily over the five years making money right from the first year of inception.
23/03/13 V Rishi Kumar/Business Line
