India’s inbound tourism strategy needs to be tailored to the leisure segment, business travel, while medical and adventure tourism and domestic tourism should be targeted at the middle age segment (35-50 years) to cash in on the rising disposal incomes and increased propensity to travel, a quick survey by FICCI reveals.
The survey findings released to the media today by Jyotsna Suri, Vice President and Chairperson of FICCI’s Tourism Committee, show that a bulk of the respondents (37%) saw the potential growth in inbound tourism in the leisure segment.
Business travel and medical tourism came second with adventure tourism, the third. The respondents are of the view that India’s tourism should target the middle age segment (35-50) to accelerate its growth. The strategy, hence, should be to capitalize on the growing disposable incomes on travel and entertainment. The survey received 480 written and telephonic responses from tourism industry professionals in hotels of all categories, tour operators, travel agents, airlines, investors and tourism associations.
16/04/13 eTN
