Low-cost commercial carrier IndiGo and Naresh Goyal-run Jet Airways have launched a novel sales strategy of allowing customers to buy air tickets through credit cards with payments stretched out over equated monthly instalments (EMIs) of two months.
With jet fuel prices shooting through the roof and fierce competition in the aviation market, the two airlines have taken a leaf out of the book of mobile phone companies, which have tied-up with banks to offer handsets on EMIs through credit card purchases.
Both IndiGo and Jet Airways have tied up with HDFC, Citibank and ICICI Bank to offer their passengers an option to pay fares in two instalments.
The two carriers, which between them command as much as 51 per cent of India's aviation market, have been giving a tough time to rival airlines such as Air India. Sources said other airlines too had tried to tie-up with the credit card companies (the banks) but the deal could not work out as the latter found the business unviable.
12/06/13 Sanjay Singh/India Today
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With jet fuel prices shooting through the roof and fierce competition in the aviation market, the two airlines have taken a leaf out of the book of mobile phone companies, which have tied-up with banks to offer handsets on EMIs through credit card purchases.
Both IndiGo and Jet Airways have tied up with HDFC, Citibank and ICICI Bank to offer their passengers an option to pay fares in two instalments.
The two carriers, which between them command as much as 51 per cent of India's aviation market, have been giving a tough time to rival airlines such as Air India. Sources said other airlines too had tried to tie-up with the credit card companies (the banks) but the deal could not work out as the latter found the business unviable.
12/06/13 Sanjay Singh/India Today
