New Delhi: He came. He saw. But Tony Fernandes, CEO of Malaysian low-cost carrier AirAsia, may find conquering the Indian aviation market a different ballgame altogether. Existing players and analysts are not yet sure if AirAsia will succeed in an industry where only one out of five airlines — the privately owned IndiGo — is making profits consistently.
AirAsia’s track record so far has been impressive — it is the largest low-cost airline in Asia, making profits in three out of five countries where it has subsidiaries. In 11 years of operations, the airline has increased its fleet size from two aircraft to 137 and established itself as a no-frills airline with a focus on cost control.
Replicating that success in India, however, won’t be easy.
To begin with, the circumspect way of doing business here is diametrically opposite to the AirAsia chief’s flamboyant manner, says a senior official at an existing airline.
09/07/13 Business Line
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AirAsia’s track record so far has been impressive — it is the largest low-cost airline in Asia, making profits in three out of five countries where it has subsidiaries. In 11 years of operations, the airline has increased its fleet size from two aircraft to 137 and established itself as a no-frills airline with a focus on cost control.
Replicating that success in India, however, won’t be easy.
To begin with, the circumspect way of doing business here is diametrically opposite to the AirAsia chief’s flamboyant manner, says a senior official at an existing airline.
09/07/13 Business Line
