Mumbai: When the US based low-cost airline Southwest Airlines had model Bar Refaeli sprawled out in a bikini along the entire 130-foot fuselage of its Boeing 737 aircraft, one was left with no choice but take notice. The jet-sized advertisement in 2009 received complaints and compliments from passengers and the term 'aircraft wraps'-clothing an aircraft in an advertisement-gained currency in airlines' board rooms. More significantly, another idea of earning extra income by not burdening the passenger, took flight.
In the global airline industry, ancillary non-ticket based revenue, is considered that magic vitamin pill that can boost an airline's financial health. "Airlines the world over generate around $35 billion from ancillary products and services,'' said Amber Dubey of the consultancy firm KPMG. But in April, after the ministry of civil aviation allowed airlines the opportunity to earn ancillary revenue by charging separately for check-in baggage, preferred seats, carriage of musical and sports equipment, the term turned into a nightmare for the Indian passenger.
07/09/13 Manju V/Times of India
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In the global airline industry, ancillary non-ticket based revenue, is considered that magic vitamin pill that can boost an airline's financial health. "Airlines the world over generate around $35 billion from ancillary products and services,'' said Amber Dubey of the consultancy firm KPMG. But in April, after the ministry of civil aviation allowed airlines the opportunity to earn ancillary revenue by charging separately for check-in baggage, preferred seats, carriage of musical and sports equipment, the term turned into a nightmare for the Indian passenger.
07/09/13 Manju V/Times of India
