The turnaround efforts of Air India, the public sector airline, are paying off. While its non-core moves such as asset monetisation have not yet generated substantial income, the airline's operations have seen an upswing in the last six months (April-September, 2013).
Its revenue has increased by 18 per cent at Rs 6,698 crore in the first half of 2013-14 (over first half of last year), thanks to its revenue management and marketing strategy.
The revenue growth is in contrast with its rival, full-service Jet Airways that saw a decline in revenue in the first quarter and a near-flat performance in the second.
Air India's performance metrics such as occupancy and on-time performance too have improved. The domestic share has increased from 17.6 per cent to 19.4 per cent (of a market that ferried about 30 million passengers).
04/12/13 Business Standard
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Its revenue has increased by 18 per cent at Rs 6,698 crore in the first half of 2013-14 (over first half of last year), thanks to its revenue management and marketing strategy.
The revenue growth is in contrast with its rival, full-service Jet Airways that saw a decline in revenue in the first quarter and a near-flat performance in the second.
Air India's performance metrics such as occupancy and on-time performance too have improved. The domestic share has increased from 17.6 per cent to 19.4 per cent (of a market that ferried about 30 million passengers).
04/12/13 Business Standard
