Monday, January 27, 2014

Airlines try to make most of lean season

Mumbai: The recent flash sales for advance purchase of air tickets are not only providing incentives to customers for early bookings, but are helping airline companies to garner at least 20-25 per cent revenue in the lean January-March quarter.
According to industry experts, the recent offers are targeted at the summer bookings. However, the se­a­ts that have been put on the offer are those that are likely to remain empty despite the heavy passenger load expected in summers.
Suraj Nair, senior vice-president, strategy & planning at Thomas Cook (India), said, “The discounted offers are a strategic move to fill up inventory during the current lean travel season. It is a smart move to inspire demand and give a fillip to travel. Such offers will play a significant role, going forward.”
26/01/14  Soumonty Kanungo/mydigitalfc.com
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