Mumbai: Three airlines have announced 50 per cent discount on their ticket prices to lure air passengers during the ongoing lean season.
To counter low load factor during this time, airlines are at present charging sky-high fares for passengers who are buying spot tickets and the fresh offers from the airline will help passengers who will book now but will fly after at least a month.
National carrier Air India, on Tuesday, joined budget airlines SpiceJet and IndiGo in offering up to 50 per cent discount on fares in the domestic sector fuelling competition. Other airlines such as Jet Airways and Go Air are expected to follow.
Full service carrier Air India, which offers meals on board, came out possibly with the best offer called “Spring Sell” to out-bid the low cost rivals.
“The USP of the scheme is that fares under the scheme are inclusive of applicable taxes and start as low as Rs.1,357,” Air India said.
Commenting on the discounted offer, Amber Dubey, Partner and head-Aerospace and Defence at global consultancy KPMG, said: “It’s a limited period discount offer that will help stimulate demand in a lean quarter. It will help generate cash for the airline.
22/01/14 Lalatendu Mishra/Business Line
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To counter low load factor during this time, airlines are at present charging sky-high fares for passengers who are buying spot tickets and the fresh offers from the airline will help passengers who will book now but will fly after at least a month.
National carrier Air India, on Tuesday, joined budget airlines SpiceJet and IndiGo in offering up to 50 per cent discount on fares in the domestic sector fuelling competition. Other airlines such as Jet Airways and Go Air are expected to follow.
Full service carrier Air India, which offers meals on board, came out possibly with the best offer called “Spring Sell” to out-bid the low cost rivals.
“The USP of the scheme is that fares under the scheme are inclusive of applicable taxes and start as low as Rs.1,357,” Air India said.
Commenting on the discounted offer, Amber Dubey, Partner and head-Aerospace and Defence at global consultancy KPMG, said: “It’s a limited period discount offer that will help stimulate demand in a lean quarter. It will help generate cash for the airline.
22/01/14 Lalatendu Mishra/Business Line
