SpiceJet says the recent discount offer will have an overall positive impact on revenues and realisations even if the loads are expected to increase less sharply. In an interview with Business Line,
SL. Narayanan, Chief Financial Officer of Sun TV group, shared some insights into the company’s plans including fleet choice, expansion, routes. SpiceJet, the first carrier to get the licence for direct import of ATF, has shelved the plan as it is no longer viable.
At a time when the aviation industry is incurring record losses, why are you dropping prices?
We are doing this primarily because of the poor seat loads on most days during the period from the second fortnight of January till end March. This is a recurring annual phenomenon and requires some tactical planning.
With some intelligent discounting, we believe we can induce some demand. With this scheme, we are hoping to fill a substantial part of our seat capacity, which would otherwise go waste.
23/01/14 R Ravikumar/Business Line
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SL. Narayanan, Chief Financial Officer of Sun TV group, shared some insights into the company’s plans including fleet choice, expansion, routes. SpiceJet, the first carrier to get the licence for direct import of ATF, has shelved the plan as it is no longer viable.
At a time when the aviation industry is incurring record losses, why are you dropping prices?
We are doing this primarily because of the poor seat loads on most days during the period from the second fortnight of January till end March. This is a recurring annual phenomenon and requires some tactical planning.
With some intelligent discounting, we believe we can induce some demand. With this scheme, we are hoping to fill a substantial part of our seat capacity, which would otherwise go waste.
23/01/14 R Ravikumar/Business Line
