Mumbai: The discounted fare offers made by airlines last week evoked mixed response as Internet-savvy flyers seem to have booked more tickets as compared to those booking through travel agencies. While the online travel agencies like yatra.com and makemytrip.com have reported substantial jump in booking during the offer period, the offline travel agencies said the offers had witnessed lukewarm response.
Airlines declined to reveal the number of seats sold during the promotional offer period citing company policy, but according to travel industry officials, Indigo and Air India managed to attract more number of flyers as compared to other airlines.
Air India officials told The Hindu that they had received ‘overwhelming’ response forcing them to extend the scheme till Monday.
“The offer made by the airlines evoked lukewarm response because travel does not happen in February and March. Corporates do not book well in advance, and the airlines had limited seats available in sectors like Goa in the offer. But of course they managed to attract some non-essential travellers who benefited from these offers,” said Anup Kanuga, Director, Bhatija Travels, an offline travel agency.
27/01/14 Lalatendu Mishra/The Hindu
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Airlines declined to reveal the number of seats sold during the promotional offer period citing company policy, but according to travel industry officials, Indigo and Air India managed to attract more number of flyers as compared to other airlines.
Air India officials told The Hindu that they had received ‘overwhelming’ response forcing them to extend the scheme till Monday.
“The offer made by the airlines evoked lukewarm response because travel does not happen in February and March. Corporates do not book well in advance, and the airlines had limited seats available in sectors like Goa in the offer. But of course they managed to attract some non-essential travellers who benefited from these offers,” said Anup Kanuga, Director, Bhatija Travels, an offline travel agency.
27/01/14 Lalatendu Mishra/The Hindu
