Thursday, January 23, 2014

Price war in the air: Travellers win for the time being!

Considering the high fare structure applicable today among airlines in India, even this short period given for slashed and discounted rates would bring some relief for many passengers
In a startling move, SpiceJet fired the first salvo in the aviation price war, by reducing its rates by offering a whopping 50% discount, on base fares, for three days, to facilitate booking by air travellers. This is provided the booking is made 30 days prior to actual travel!
 It did not take too long for others to react! IndiGo and GoAir promptly responded with similar discount on their fares. Not to be outdone, Air India followed suit that would open its counters for booking on Wednesday, but the travel to be completed by 15th April. We must remember that all those flying to the east coast of US face serious snow problems and European market has an automatic repercussion on such drastic change in passenger traffic. Until the snow situation becomes safe, it may be ideal to purchase available tickets. In any case, the discounted fares on all these airlines are available only for a limited number of seats, details of which have not been made public.
23/01/14 AK Ramdas/moneylife.in
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