New Delhi/Mumbai: National carrier Air India's decision to launch 'premium economy' services on some domestic routes has been driven by the demand from state government officials for premium offering, even as the airline tried to move to an all economy offering on domestic routes.
The airline is initially planning to offer it on just one route— Delhi-Guwahati-Imphal, a senior official at the airline told ET.
On being asked the rationale behind such a move, a top Air India official said: "There has been a demand from the state government officials for a premium offering, since we have done away with business class on some of our domestic routes," said the Air India official.
"However, we haven't spent money on reconfiguration. What we will do is offer the first two rows as premium economy with the middle seat being left unsold," the official said.
12/02/14 Debabrata Das & Anirban Chowdhury/Economic Times
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The airline is initially planning to offer it on just one route— Delhi-Guwahati-Imphal, a senior official at the airline told ET.
On being asked the rationale behind such a move, a top Air India official said: "There has been a demand from the state government officials for a premium offering, since we have done away with business class on some of our domestic routes," said the Air India official.
"However, we haven't spent money on reconfiguration. What we will do is offer the first two rows as premium economy with the middle seat being left unsold," the official said.
12/02/14 Debabrata Das & Anirban Chowdhury/Economic Times
