Tuesday, February 25, 2014

Bruising battle as air fare war escalates

Mumbai: The impending entry of Air Asia into India is creating turmoil in the domestic aviation industry with price wars set to bleed many Indian airlines.
Low-cost carrier SpiceJet on Monday announced a discount of up to 75% on base fare for customers who book within the next three days. The travel period has to be between April 1 and June 30. For example, a Delhi-Goa ticket that costs Rs11,148 in the last minute is now being offered at Rs3,737 under SpiceJet's 'Super Summer Sale' scheme.
SpiceJet, which announced this offer on Monday morning was quickly followed by rival and biggest low-cost carrier IndiGo with similar discounts. Industry experts expect other domestic carriers to follow suit. The is the third time that SpiceJet has announced a discount on airfares on advance purchases this year.
25/02/14 Yuga Chaudhari/Daily News & Analysis
To Read the News in full at Source, Click the Headline