British Airways, national carrier of United Kingdom is planning to invest heavily in the Indian market. Foreseeing the potential of the Indian market and the large number of youth population, British Airways considers India as the second largest potential market after America.
Speaking about the new position of India in the global market, Christopher Fordyce, regional commercial manager, South Asia, said, “India is one of the biggest market for British Airways, we have seen a fantastic growth last year. We are including India in our core marketing strategies and we will launch new products and increasing the capacity in our flights. We will also upgrade the inflight entertainment. India is a country where more than 50 per cent population is below thirty years of age, so we are launching many campaigns to connect with this youth population.”
12/02/14 Akshay Kumar/Financial Express
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Speaking about the new position of India in the global market, Christopher Fordyce, regional commercial manager, South Asia, said, “India is one of the biggest market for British Airways, we have seen a fantastic growth last year. We are including India in our core marketing strategies and we will launch new products and increasing the capacity in our flights. We will also upgrade the inflight entertainment. India is a country where more than 50 per cent population is below thirty years of age, so we are launching many campaigns to connect with this youth population.”
12/02/14 Akshay Kumar/Financial Express
