Kuala Lumpur: Malaysia Airlines, which was already haemorrhaging cash in the face of intense competition, has "got a lot of work to do" recovering from the disappearance of MH370, its CEO said on Monday.
The flag-carrier airline has reported hefty losses for three years running, and MH370 now raises the spectre of a potential drop in bookings over safety concerns and possible huge payouts to passengers' families.
"First and foremost, obviously this incident has affected the airline," CEO Ahmad Jauhari Yahya said during a regular MH370 press briefing in Kuala Lumpur.
"We've got a lot of work to do. The airline obviously needs to get itself together."
The plane disappeared en route from Kuala Lumpur to Beijing on March 8 with 227 passengers and 12 crew on board.
Followed intently around the world, the crisis has been a public relations disaster for the airline, which had previously boasted a solid safety record.
Relatives of the 153 Chinese passengers on board have criticised the airline and Malaysian government as "liars" and "murderers", alleging the truth was being concealed.
Airlines can take "up to six months to recover from what we call a 'market reputation issue' and... we intend to do that quicker," Ahmad Jauhari said.
08/04/14 Malaysia Chronicle
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The flag-carrier airline has reported hefty losses for three years running, and MH370 now raises the spectre of a potential drop in bookings over safety concerns and possible huge payouts to passengers' families.
"First and foremost, obviously this incident has affected the airline," CEO Ahmad Jauhari Yahya said during a regular MH370 press briefing in Kuala Lumpur.
"We've got a lot of work to do. The airline obviously needs to get itself together."
The plane disappeared en route from Kuala Lumpur to Beijing on March 8 with 227 passengers and 12 crew on board.
Followed intently around the world, the crisis has been a public relations disaster for the airline, which had previously boasted a solid safety record.
Relatives of the 153 Chinese passengers on board have criticised the airline and Malaysian government as "liars" and "murderers", alleging the truth was being concealed.
Airlines can take "up to six months to recover from what we call a 'market reputation issue' and... we intend to do that quicker," Ahmad Jauhari said.
08/04/14 Malaysia Chronicle
