New Delhi: Low-cost carrier SpiceJet's special discount fares, which began in January has not helped the airline carry more passengers.
For the month of March 2014, the airline carried 11% fewer passengers as compared to the same month last year. During the month, SpiceJetBSE -4.23 % carried 9.41 lakh passengers, compared to 10.58 lakh passengers in the same month last year.
The data was retrieved from the DGCA website.
The increased capacity meant that the airline's average load factor during March 2014 fell sharply to 68.9% while in the same month last year the low-cost carrier was flying its planes 76.1% full on an average.
The statistics are alarming for SpiceJet whose first two offers of the year launched on January 21 and January 31. The January 21 offer was a three day discount window for 30-day and 60 day advance booking till April 15 while the January 31 offer was also a three day window for 30-day advance bookings till April 15.
26/04/14 Debabrata Das/Economic Times
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For the month of March 2014, the airline carried 11% fewer passengers as compared to the same month last year. During the month, SpiceJetBSE -4.23 % carried 9.41 lakh passengers, compared to 10.58 lakh passengers in the same month last year.
The data was retrieved from the DGCA website.
The increased capacity meant that the airline's average load factor during March 2014 fell sharply to 68.9% while in the same month last year the low-cost carrier was flying its planes 76.1% full on an average.
The statistics are alarming for SpiceJet whose first two offers of the year launched on January 21 and January 31. The January 21 offer was a three day discount window for 30-day and 60 day advance booking till April 15 while the January 31 offer was also a three day window for 30-day advance bookings till April 15.
26/04/14 Debabrata Das/Economic Times
